Online Marketing Strategies Insurance
hi; this is aaron kassover from agentmethods.i talk to agents like you everyday about online marketing in your website and search engines,email marketing, pay-per-click advertising, really all of the things that go into generatingyour business, generating business through the web, getting prospects to you, closingthose prospects, developing relationships with them, and retaining them. what i foundis that as we dig into things in these conversations, we start talking about what makes a greatwebsite, and that leads to conversations about html and servers and javascript and browsers.and we talk about search engine optimization, which leads us to talk about keyword researchand finding good key words and link building strategies and onsite optimization of titletags and header tags.
we talk about email marketing campaigns andhow to track responses and test subject lines, do a/b testing, and pay-per-click campaignsand so on. and what happens is that these conversations get very technical and verycomplex very fast. and i found that for an agent who is just getting into online marketing,maybe has been doing it for a while, but wants to start taking it more seriously, that thingscan become very overwhelming. that we talk about all the things there are to do, thiswhole realm of technology and the web, and it’s too much to do right away. and so i’vestarted to talk about this idea that the slow-and-steady agent wins the race online.what i’ve seen is that agents that try to do everything at once will take off strong,but then they’ll stall fairly quickly because
they can’t keep up the pace to get everythingdone. but those agents who can take one step at a time, one day at a time, over the courseof 30-60-90 days, six months will make huge progress.so with that in mind, i’ve decided to start this web video blog where, from my home officehere in seattle, washington, i’m just going to pick one thing every day, one bite-sizedtip or something that you can do today and talk about it in this video blog. and hopefullywhat we’ll do is in three minutes, four minutes tops, give you an idea that you canput into place right now, everyday, or hopefully everyday, and take you on the slow and steadypath to a better website. i’ll keep it nontechnical and keep it simple; obviously, i keep theproduction low i’m sitting here using my
web cam to record these videos, but hopefullyit will be useful. and so today’s assignment is really simple.i want you to subscribe to our blog to get these updates everyday so that you can beginto make this progress, and you can do this two ways. you can either go to blog.agentmethods.comand you can grab our rss feed. if you use the rss reader, if you use google reader,or something else, you can grab our rss feed. or if you’re on our blog – i think it’sgoing to appear over here – you can sign up for email updates. what that will do iseverytime we post a new video, you’ll get an email update notifying you that it’shere to view. and so, that’s the first step; start there and stay tuned for tomorrow wherewe’ll dig in. thank you.
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