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let's take a look at the beginning ofthis training course competitors are determined by the keywords that is ofinterest to us so the first position competitors until we asked him once wedo according to what you will be learning will be difficult for them toactually a train so bear with me follow me through because i will what works andwhat doesn't and information gives us an idea of how long our competitors havebeen online but when i look at that to see i'm searching i found i p if isearch google with their ip most definitely give me information regardingtheir ip and shared i p e's having one ip hosting company has one ip theyrented out to thats a hundred different
domains and dedicated ip then meanshaving one ip dedicated to eight so that kinda tells how serious are they as faras your online businesses concern either extra dollars to god for their dedicatedto all this information gives you kind of insight how important yourcompetitors are treating their online business that's why it is smart for youto do this research simply type in the url of your and it should definitely give you thatinformation and other one is you can search google when you look at your what you're seeing is their websitewebsite you look at different pages they
present their products or services their prices in song right but you willis easy search engine light and it has capability to index in store informationregarding the documents made up with these documents online and google madeit became aware of these documents so therefore searching with search termslike in your oil and then space and then you type in other in your colon webeliza eliza is that if you are no website you will have the stats to lookthrough as to how people interacting with but you see google can alsosearching google for a minute or two to look for the information you know you'renot going to find it all the time but
nonetheless what if you do i can assureyou because i live online i have seen my competitors stats server logs remember if it seemed that means itspublic that what google does indexes the public not the private private meanslets you require registration visitors to see your information ifthat's the case you can see that but if if your competitor's website is public intelligent to type that's almost searchcurry and start searching and analyzing in researching about your competitor inthe sense that times you may want to file type to see do they have pdfdocuments do they have excel documents
excel documents text documents and soi've got some samples here for you to try to gain to see what your competitorsespecially in certain things this information may be laying around for youto take a look at what's your favorite internet browser lets randomly choosethis option option right click open in new tab so if you are using internetexplorer chrome or firefox trying to learn to open things in new tab to bemore attention this is cached version because when you conductthe search you actually not searching the internet percent you're searchinggoogle's version of internet so therefore looking at this what i want toknow is when did because they should
tell you how popular that website easeas far as google crawling so if i was to let's say is let's copy that url to yourso that obviously is going to bring me more results from that site but i can dothis site this is telling me how many pages asgoogle indexed from your rail as we can see you gonna be at sixteen pages pagesyour because remember if you want to a drink your competitors and when you seethis information you may reason what if i created two different landing pages soi have more than one that's going to be much better in terms of of interest but also other ones is wellso therefore that's why i so for that
operate site operator to see how manypages as 100,000 pages not going to be able to go create 200,000 pages what youchoose your keywords much much more intelligently site is google's website but you canfollow the same procedures for your own analysis so what then what i tend to dothese i removed the wwe version and then as we can see what happened these dayshas been a redirection because this url on the screen with a different to thisyear so therefore these person who owns this web site may have taken the time toinclude that redirection tells me at this moment at least they've donesomething today or website regarding
standing next part is what i tend todeweys i search for this document to see if my competitor has robots . expiredthis is using agent directive and at times and see its disallowing searchengines to index certain parts of their website right well if that's the case aquestion mark should pop up in your mind and killed you copy that websiteactually find as we can see from using wordpress so now i've got an idea as towhat content management system using right surely you might look at thesource code and see that but at times you may not be able to so therefore youknow brown and rihanna are competitors website along these lines is only smugand also although day disallowing so
changes to see this part of theirwebsite well it is available for public meaning you know when i type this urli've seen in that folder this should be trials is firingwordpress so that means as i've said to you in the previous slide this websiteis for all this stuff although it's php and we can't see nonetheless someone whoknows what they're doing there are funny characters online they may look at thisand things like that so therefore make sure that you know your private filesusing content management system make sure they're not available for me or foranyone else to see so that now tells me ok you know what you know he's makingthis website you know they don't
understand certain things right so i cankeep doing this next bit is i tend to do it is i wanna see how many pages dayahead and to see if they have a site is we can see results right but site mapscan be named something else so therefore for me to find any information now tosee if i can go back to google and search this file type your email and soit's that as we can see right now i can see that so therefore at this momentwhen i'm looking at my competitive along these lines i know certain elements ofimportance so therefore although they are ranking in that first position itseems at this stage they have not gotten certain things in place properly sotherefore if i then turned around him
make everything work properly would be very easy for me to a drink yousee that's why we need to do that analysis so let's go and visit this siteitself let's do bring us around the front endshorts what you need to keep an eye on the key words being the key word let'sopen up another page difference you wanna see if there is internal links aswe can see that most often if they arrange that first position they willhave utilized internal link most issues because they don't understand certainthings they put all the work you would only in their internal links sotherefore looking kinda gives you an
idea of what is important you know whatkeywords so that's what you do you pray as around to see that information solet's press ctrl you open up the source code of that web page elements beforethat's all you need to know what oftentimes highlights sometimes brokencodes different pages to see with me i just want to see if they have that redthing highlight of a broken code just to showyou don't have a problem but it is smart to double check that right so his pagertable when there's a reason that we should be doing this although we don't have to understand allthe staff we should understand things
that is arab place is we can see there'sa paragraph element with nothing in it problems also check google indexing cash checkthe redirection we know there's at least redirection happened and we've also gotan idea is to whoever is managing the website doing things properly codeitself when i look at it it's terrible when you look at your website that'swhat you look at to see you know who's behind that website perhaps it's one manshot your competitors managing their ownwebsite perhaps it's not analyzing your websitealong these lines gives you the insight
you need to perform them so we have notexplored had to use as your tool is your frog screaming spider is your tool nextstudio session that's what we're gonna do i'm gonna show you how easy theseusing thank you very much i'll talk to you in the next video
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