Online Marketing Strategies For Nonprofit Organizations
driving donations digitallly google partnered with millward browndigital to conduct an online survey using panelists researchthe nonprofit within the past 12 months using a panel of two million usconsumers i'm gonna share some of the key findings with youwith it pays to start early between august and september there's a30 percent increase in donation related searches. 75 percent of donors doresearch online for giving opportunities. morethan 1 in 3 donor spend over 2 weeks researching and 47 percent visit nonprofit website
before deciding who to give to. 54 percentvisit nonprofit website and 37 percent attribute video tomaking their decision eighty-one percent said that impactwas the deciding factor in whom they chose to donate to. sohaving your video story sharing how your nonprofit impacts those it serves through donated funds onyour website 57 percent said they made a donation decision after watching a video talk about direct conversion results -whoa! youtube allows you to upload once getgoogle ranked within seconds
drive organic traffic and spoon feed your potential donors exactly what they're asking for in order to make a donation decision. 25%made a donation directly from their mobile device so it's important to have your video easily accessibleable to play across multiple devices one in 4 use a mobile device todiscover new nonprofits and a third actuallycontacted the non profit via their mobile device are youseeing how it's all connected and how well it works if you're a nonprofit
you need to leverage video as a criticalmarketing asset do it right once and you can use it inan email campaign on your website on social media and evenin print via qr code lesson at this point and with thissurvey's results there's simply no question about it ifyou don't have a compelling video demonstrating the impact of what you'redoing you are leaving money on the table money that you can use tohelp more people and create a bigger impact you wouldn'tdo what you do is a non-profit if you didn't have a passion for helping others
doing video will enable you to reachmore people raise more funds and do more to helpperiod if you liked this episode like leave a comment and share subscribeto our youtube channel to check out other daily ghost videos by clicking thesubscribe button or at you tube dot com forward slash theguerilla media like us on facebook and follow us ontwitter to connect with a socially and see behind the scenes pictures andclips and to let us know if there's a topic you want covered or question you'd like answered alwaysremember
a picture is worth a thousand words buta minute a video is worth 1.8 million sharing is caring see you next time
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