Internet Marketing Business Opportunity

Senin, 02 Januari 2017

inside the seventh episode of outsourcinglive, i interview a high-end consultant from san francisco who showed us a different wayof how you can use outsourcing locally in the unitesd states. also in the quick tip,i'll share with you a free application that i use allowing you to setup professional emailaccounts for any new people you hire. so let's get to it. vo: welcome to the outsourcing live podcast,where you will learn to build a virtual team to run your business. and now, your host,tyrone shum. tyrone: hi everyone, it's tyrone shum and welcometo another special podcast here that i've

got on today on the outsourcing live channel.today i've got a special guest - who's got a sort of a little bit different way of outsourcingand i want to get him on the call because i wanted to share with you something that'svery unique and also a little bit of left to center. the reason why i said that is becausethis is not the ordinary way to go about looking at outsourcing or looking for staff to beable to put onto your business. so what i like to do is just introduce you to daviddoolin and i'll let david share his story with you. so welcome to the call david. david: thank you, nice to be here.

thank you so much for coming on. for the peoplewho don't know you, maybe let's just share your story first and let people what you currentlydo so that way we can put things into perspective. right now, i am re-tooling my skill set intoweb graphic, web application development. it's a pretty big market for that around hereright now and my intent is to work for a short period of time in the development shop andthen moved back into management role. that's pretty cool. ah you - we had previousconversations about what youv'e been doing and sort of examples as well and - i cameacross your details and also your blog as well through david risley's blog. he actuallygot you to come on to as a guest poster to talk a little bit about your experiences withsay what youv'e done with outsourcing.

and you mentioned just then a little bit moreabout high-end web development type of projects. and you don't usually just go out there andhire people to work on the team or put them into a business right? yours is a little bitdifferent. maybe share an example of what something that you could have potentiallydone in terms of your business and yeah, how you're making a living online as well? right. so my main living isn't online justso we know, i don't want to misrepresent myself. i used - i used my blog as inbound marketingso it's a marketing aspect of what i do. a good example of the biggest job that i gotin the past was a - game provisioning engine for video games, we're simulators.

wow. and, what i came in a consultant to - to helpthe client meet their proposal deadlines. so they had to - they had to embed a certainamount of verbage. they had to write - they had to write every week project reports right? hmm. updates, progress to the funding agency soi was brought on to talk about the specific aspect of how to provision a video game veryrapidly. and as a result of that, i ended up designing a system for it and then theyhired me to build it. well what's your background actually david?

i have a phd. in civil engineering from berkeley. oh okay so you're pretty much the sort ofsystems engineer's very structured type of person. is that right? i prefer to work in a fairly structured mannerwhere i'm keen at. yeah. it'll get a lot more done that way. definitely. well i mean i guess everybodyhas strengths like that or different personalities and different strengths. and your strengthsis obviously in structures and also putting together and designing and civil engineeringor engineering type of things. what i'm curious

about sharing with the audience is as youmentioned you've done a video game - or yeah, you came in as a project type of person tohelp put together this video game and through our conversations prior to this podcast wasyou mentioned to me that you've been doing a little bit of high-end consulting for thiskind of people, this kind of clients as an example. what is it that you do exactly or entail?i mean to share with the audience the sort of background of what it is that you do rightnow. so the last consulting job that i had wasfairly small. but it was to develop a business model generating system.

did - can you parse that? yeah, i'm listening to that so it was like- the details of that has been - if you followmy blog you can follow along the people that i'm interacting with locally and in the eastbay area and what the client wants is a way to - a way to develop viable business models,small business models. for not really as an entire business but as to figure out how todetermine whether certain product or services are viable as a part of her business. okay - so it's not - i'm not actually determiningthe viability or any particular thing, what

i've done is i've created a system for herto use to determine the viability of any particular thing. okay ah - do you understand how it works? partially. i'm just trying to get my headaround some of these concepts that you do because the kind of high-end consulting isreally left the center as i mentioned at the beginning of the podcast that the reason whyi got you on the call was the stuff that you do is not the norm. and this is why it's reallyinteresting because i'm still trying to get my head around it and i'm trying to see howfor example your - your type of work also

can - can relate to what you do for outsourcingas well. i mean like - obviously right. this is not something that's - it's just onebusiness where you've got like 3 or 4 different outsourcers or staff like that, you actuallycome in together to put projects together and you use outsourcing as a form of meansto be able to put these projects to deliver to your clients. if i'm getting that correct.yeah? it's purely means to the end. yeah purely means to the end. so in that - with -

oh sorry. let me backup to building these service models. okay. the notion is that building out a system ofsystems, in other words a process, a system where you can develop processes is that onceyou get the process right, you can outsource that process. yes, that's right. so the thing is that you can't outsource buildinga process. and that's where you come into play whichis to put - build these processes which once

you built them like a system then you findthe right people to fit into these processes to do the work. that's right. and the goal is, is that theactual system itself can be hammered into a - into a regular enough - the client canhire somebody to - bang away on them. and that's where you come into play to beable to consult them to set these processes out for them? right so instead of the client having to doall of the business analysis, look for business opportunities. it would - if she wants tobe able to have her employees, the people that subcontract with her or her can helpher with her clients to work through one of

these processes and then after that, to determinewhether they have something viable that they can offer as part of their suite. hmm, okay. is that right? i mean it's like okay let's- here's what we have to do. here's everything that's required to - to figure out the process,how to offer it, what is going to cost to set it up, what's the long term viabilityof it, where's the - you know when you get your profit, all that kind of thing. so - the kind of i guess work or the typeof consulting that you do is really to setup a process or the system upfront and the peopleor your clients that are wanting to invest

money into it and hopefully you can show themthe return of investment say after a year or two that they'll be able to recrue theinvestment and basically pay that consulting fee to you and then all the rest of the incomethat they generate is basically their pure profit from the system. yes so what i would commend or - possiblysome of your audience, when they need to - when they need to figure out that that's somethingthat they want to outsource then they need to figure out is there a business in thatmodel or whatever it is. right? so you know i do a little of outsourcing hereand there. i use ___ and ___ for my graphics. anything that need to do with graphics i justpay him to do it. but there's no - that's

not really a business that's - i can easilypay somebody here. but if i had - let's say i had a client that- needed a large number of textures rendered or some simulation of some video game theni would help them figure out where - what the - the business model for that is. okay. if it's a profit-center, it's a cost-centerthat where - where they're looking at in terms of liability and then perhaps help them, helpset them up to get that work done. yeah it's really interesting because we'vehad a little bit of conversation before this, this one i wanted to share with the audienceon - something that i think a lot of people don't realize that outsourcing can be donelocally which is what you've done as well

too and it does not come back down to howcheap it is or the cost of labor is. i mean yes that's partially one part of it but it'spossible to be able to say find a client or a project that you do, that you might be chargingout rate as maybe $130 and you might be able to outsource it to somebody locally for like$60 or $65 and you're still making a margin on that or profit from that as well too. absolutely. and that's why i want to get you on the callbecause it's possible to do that you're doing right now and to share from your point ofview that what is it that you look for in a project to explain that from point of viewbefore you do jump into it as well?

it's basically the same as everything else.you really want a client to be sustained. they have to get something done, they've gotpressure coming from someone else and they have money so they need to have pain and theyhave money. and, if they don't have that, there's justno - there's nothing there okay. why i mean it's like i'm not going to work for free. yeah definitely. so given the pay, given the money then itturns into is there a fit okay. can i do - where is my value added to the project right? yup.

and in some cases there's no value added,some cases there's a lot of value added so right here right now, most of the activityin san francisco is working on - very fast lift-ups startups to the finding runawaysare very short so you have to have something unique very, very fast. so they don't needso many - they don't need people like me as much as they need people who didn't know howto push out the door really, really fast. but next year or two years once they are viable,they need to - pound into the corners of the market right or to develop new markets, orto extend their products in new ways or something like that. that's where i come in. ah okay, got ya.

so i'm just wondering like - obviously sanfrancisco is very much close to the height of silicon valley as well too it's not toofar away from it, is it? it's about 30 miles. yeah so it's not too far away and that's wherea lot of the new startups, a lot of them are really cool stuff that we don't see for awhile until it reaches mass markets where you get access to that. yeah it's actually - there's so much - there'sa lot of it that actually moved to the san francisco proper as a matter of fact. really, wow.

but like discusses in san francisco for somethingthat bloggers may recognize. discusses in san francisco, life hours is in san francisco,get - is in san francisco - what else, twitter. oh yes, yes. i mean i'm like a 20-minute train ride withthese guys. isn't that amazing and such a large company.i'm not even sure if twitter is in its profit yet. it's still building up it's - obviously yeah, but zynga - zynga is six train stopsfor me or something like that. so you've got really a huge type of marketthat you can actually consult to there because obviously those clients there are now intothe stage where they're feasible, they've

got finding for large companies and also massmarket as well too then you can just walk in and just say look if they need a particularservice or consulting on particular part of projects then this is where you could comein to come and then you look for the people. do you really like - find match - a matchmaker for skills and resources then. yeah that's right. i'm actually going withwhat i'm doing right now, i'm going there next year. okay, that's really interesting though.

so let's talk a little bit more about in detaili guess sort of nuts and bolts. let's say for example you got a project from a client,this is i mean - you don't need to reveal any details about the projects because i understandthey're confidential but at the same time, just to give people sort of a process of howyou think ah - so that maybe there's something that they want to do for their local - ifthey got - if they are consulting business as well, how can they also outsource this? for example you take on a project, you sitdown with the client, what happens from there that allows you to be able this is a valueadded on type of project or a project that you want to take on as a consultant?

that's a really good question. ah the first- the first thing that has to work is that there has to be a decent fit okay. there'sa - i turned down actually i turned down a lot of work actually this year because thoughit's just not - it's not a really good fit. you're in a position to be in though. to the others i'm going to turn that down. well it's not a matter - the thing is we livein a day and age now where i will take - i will not take on a sketchy product, project.i won't take on a project that i can't head a homerun on. so if there's any - i won'ttake on any project where i aint feel any risk.

do you understand what i mean by that? definitely yeah i mean like, the thing isif you did take on those projects, there's obviously going to be more issues down thetrack. you don't know what type of issues though but - there's - right so - some clients, some cranky clientcomes up, prospect comes in with some kind of wacky doodle project, they do hurry, theydon't have a lot on money, i could probably do it. okay but the thing is, it doesn't paythat well anyway right? and the client is cranky and they are in ahurry and they don't value - they have no concept to work with - you know the valueof what you're asking for right? so the one

handy i can use the money on the other hand- no. i'm not going to deliver with this person no matter what - period. right? because they'reclueless. and so i make a little money and then i hadsomeone running around telling people oh well - you know, they didn't do really good job. forget it don't do it. yeah, that's a very good point there and atthe end of the day, you want to deliver value and then - of course i deliver value and if somebodycan't come to me with a valuable project, i'm not going to do it. that means you ain'trobbing. i ain't robbing.

well obviously you've done a few projectsthat have kept you going to where you are today. like obviously it's worked out reallywell in that sense. ah - have you - have you seen many projects that - or have you takenon any projects in the past that haven't worked out well and that you didn't even use outsourcingor just went - the unexpected way? i tend to - if i've got something that's outbeing outsourced then i don't - if i'm not making a margin on it i get rif of it fast.and this is - i've had a couple where i ended up eating it, just eating it you know. yeah, how do you determine a client that'sgoing to be paying as well and how do you determine from that contract like how longsomething's going to take?

that's a really good question and - the - theanswer depends on a client and it depends on the contract. it depends on the work. sohow long where it takes is just a really, that's a really hard thing. but before you actually jump into it, do yougo out and find like say for example people to outsource and then consult with them onhow long this is going to take to develop or you make the decision? yeah - oh yeah. if i can. let's say i'm going todo - let's say i have a - let's say get a little wordpress work or something like that,i'll do a little bit of that no problem. if i haven't done it before - and the clientlike again is like they're in a hurrry and

they don't want to pay very much then i'llpass it up. if the work is - if the work is fair and i think i can do it, i'll ask aroundabout what's the right price for this. so around here, you do a custom page, it's about300bucks. yep. a custom page for say wordpress themeyou're talking about? for wordpress templates, about $300. that's pretty good. yeah it's not bad. the - they can actuallytake quite a while. something like that i might - i might outsource that out you know.i maybe able to get that done for $100 somewhere else, i have somebody particular in mind thatcan do that for $100. the thing is, is that

i don't want to spend 2 hours of my time doingthe details. yeah that's what i was going to say. by thetime you spend your two hours which is probably worth more than $100, where does that - youknow figure come back to to be able to return you back on investment because obviously yougot to put a margin on top of that as well? right. so, i guess that's another really good- a good topic to talk about too is the - outsourcing - outsourcing, subcontracting and freelancingand consulting, there's a whole mix of things that get on. you can sort of do - you canend up doing all four of those activities at the same time. all right well maybe explain. i'm curiousnow.

okay this is good and i think perhaps a lotof your viewers might find themselves - in potentially viable businesses by understandingthe difference of all of these stuff. sounds good okay, let's go. okay. consulting is - is something that youdon't - that you have to - you communicate with the client right? yes. and you design something but you don't haveto actually do anything. as a consultant though what i do is lend itto proof of concept, prototypes, things like that.

okay and that tends to pay pretty well. as a freelancer, i'm on the hook for workingcode. ah yes that's right because you'll be doingthe work. i'm actually doing the work, not so much moneyin there all right. because you're really trading your hours - yourtime for your hours really. no time for the money that's what i should say. both do time for money, both do time for moneytrades okay. if you do the consulting on a design build basis or you take on a projectwhere you have to figure out what things to be done for the client. if you're good youcan figure that out and you can outsource

the doing of it. and that's a good example actually for thisas well. people take on web development projects like building up website, something like that.all you really have to do is to understand what the client wants, go and find the peopleto outsource it to like web developer, graphic designer and if you've got those two people,set a price. i would say from my experience set a price with them and then deliver thatprice with a margin on top back to your client. this is - this is how businesses have beenperformed for - hundreds of years exactly. okay. and that puts you in the realm of smallbusinesses okay. that's a very - that's like ah - similar to - well somebody owning anyother small business. you're selling the service,

you're selling a product. let's say you'reaccountant right? as an accountant, you have a little pool ofbookkeepers. yeah, that's right. you don't - you don't keep using bookkeepingservices to other people and then you sell the consulting to people to make sure thattheir books are legal. yep. okay so - that's a very stranded type of model that'saround for hundreds - like centuries. it's been around in like centuries.

so we're selling like with all these technology,it's like we can do the same things with technology. hmm, and how do we - how do you - how do we- can we do it that way with technology? that's sort of very good question and i believeit starts with skills. so one of the things that i talk about davidrisley's guest post article that i wrote was that for many of the things that i outsource,i like to understand what i'm doing, i like to understand the skill. so i'll do a fair bit of skill building, geta picture of the skill good to work and then i outsource what i don't want to do, do whati do want to do, wrap the whole thing up, put a margin on it and pack the backup withthe client.

ah okay. yep, that makes absolute sense. very,very simple basis of doing something like that can actually lead to obviously quitea huge margin because there's actually - it's - i won't say a huge margin but you canmake some money at it okay. the thing that - that is that i had foundout with all the outsourcing that i've done is that there's not a - you can't just sortof fire off a description of a project and had it come back in shape to make big bucks.that's just not going to happen. no, that's very, very much true. you justcan't - can't do that because there's always going to be continue to seize in and all thatextra other stuff that comes with it, dealing with the client, bugs, so forth.

right, that's right and in fact my experienceis that the lower the pay, the less that i pay somebody the more that i have be all overthere to figure out - to make sure that they're doing the work correctly. yeah actually, that's a very good point thatyou've raised up because it really comes back down to what you pay for is what you get.so if you're hiring someone who's very specialized skill and you're paying them a good amount,you're definitely should be getting the work that's been delivered for that. right and for the people that i do - wellthat i do a very high end work with, they - they know that i will deliver somethingthat if they couldn't they go. they don't

have - they can wave their arms and - and- basically give me some sort of general - feeling that they kind of want something that lookslike this and maybe does something like that and i can come back with something that theylike but they have to pay a lot of money. yeah that's really the aim of the game isif they don't know what to do then that's where you do walk into say look this is whati charge because i've got the skill set and i know that this is something that's possibleto do. yes, i will do your thinking for you. exactly. so we're talking about consulting,freelancing, what were the other two things that were discussing as well?

oh my goodness i think i can't remember. subcontracting? subcontracting and outsourcing that's right. and outsourcing so - on the freelancing - i'llgive you some other advice on this because it's all to me it's all wrapped up. you know, pure outsourcing is just one aspectof a business. did maybe - you maybe conducted survey other ways. a good freelancing markuparound the bay area is about 400-500%. wow, that's pretty good. that's a very highmarkup. well it's not because you have to - unlessyou're the fortunate position where you have

work coming to you all the time, by the time- by the time you do your actual business and you'll get to work, for every hour youbill, you need to be working about 12 to 15 minutes on the actual work. oh okay yeah. so basically you have to be able to get awhole week's work done in about 15 to 20 hours. got ya because by the time you finish thatwork, then you've got to go out there and look for more work and that's the reason whythe margin's a little bit higher because it's going to cover that time when you don't havework. this is typically how - it's always been thisway except that we have with in the us with

competition coming in from india or from chinaor other places - then what happens is - let me give you an example. have you even usedelance? yes i have, that's where i started to learn. yeah so put a project on elance. some sortof general - you know not too difficult, a project maybe a website or something right? and within five minutes, 10 minutes matchyou got six or eight people that are replying to it. that's right - very quick. especially fromindia, they're very quick on the board. and the thing is they're not charging verymuch right?

no. okay so here's the thing. those people thatreplied - they don't do any work, they don't do the work. yeah i totally agree. i've had that happenedto me so many times, all they want to do is just say yes, yes, yes i'll do it. and thenhoping that the person will fall for it and to pay them upfront and then will not completethe work. i've had that happened to me before. and i know a lot of people have also feltthat way too. yup or maybe they're funding a company. ah yes that's right.

so they have someone who's in charged of youknow, we'll call it sales or business development where his guy has bunch of windows open, hejust hit refresh on odesk or elance and all these other things can try to pick up projectsas fast as he can in his team. the actual team itself doesn't get paid very much right? that's right. but the thing is, now you got a point in contactwith somebody who doesn't actually do work and may not even know how to do the work. yeah that's the worse part about it. it was your time worth.

you've lost your time basically because you'regoing to be speaking with this person who might beat around the bush and not even getanything done for you. i totally, totally know that feeling it's frustrating. here's another one. a particular mailing list, i'm not going tosay who it is but a particular mailing list, there's somebody who has been - he's got 50,000pages out of his static site that he has to put in wordpress. 50,000 pages. wow, that's a lot.

yeah that's a lot but the thing is the clientdoesn't have any money. this client doesn't have money. okay well that's fine whether it's a staticsite. how hard could it be, you just scrape it right? well you just download the source and justgo through it. oh because he doesn't know how to program php. he doesn't know how todo anything of it, no html no nothing. and the thing is is like he's trying to turn hisbusiness around. a business with 50,000 pages okay who cannotafford to hire anyone for any money to turn the business around.

so he's in a stale situation. well the thing is he's not. whatever reasonhe's not doing this for money right because we said he's not doing it for money. he wantsto help them turn their business around. the thing is they don't have a viable business. then there's no point. you haven't lookedat the core the reason why they're doing it as well. with 50,000 pages, if they don't - you knowthey should be able to hire somebody for 5 or $6,000 to come in over the course of aweek and just - and just deal with it. with a viable business, you know what's - you know$5,000 in revenue is what -

nothing compared to the revenue they shouldbe generating exactly. exactly. it's a business expense right atall. and it's like man i'm not even getting it at all with this, not even just keep mymouth shut. and if you think about that, let's say you have you want to do a sales page ora custom page or some other thing that you think oh well this is really simple, it'snot very hard i don't want to spend a lot of money on it. so you end up screening around for three tofour days trying to find somebody who'll do the work for 10bucks an hour - right? and it turns out that yeah part of unreasonableidea because you waste all the time and you

get somebody and you doesn't even convert. well, you know it's - that the notion is ifyou're going to outsource, make sure you outsource in a right thing. and pay whatever it takes. you know i sell- i sell a few projects on my site that are not viable. you know i'm upfront about this,you know they aren't making me any money so i'm not going to spend time on it. and that's true. basically the real core to a lot of people'sissues with running any business is not to start outsourcing first but to have a lookto see if your business is viable first, is

it making money to be able to outsource. otherwise,you're just throwing money out the door. that's right. you got it exactly right andthat's why some of my staff - you know - my main site - the website in the weekend i'vehad everything done right now more on local play. but a lot of products i have they'regood products, you know the quality is there but the market isn't there. so i'm not goingto spend anyy time on it. i'm not going to spend my time i'm not going to chase the outsourcerfor it - it just - i'm just not going to worry about it. definitely. and yeah - and what i see is around - i readthis in blogging that there's notion that

all you need is you kno get it all outsourcedyou know and you can make money. man, it's just like who did - you really believethat? well actually let's start - i agree on yourpoint of view it's that - it is not a very wise decision to be able to outsource everythingif you're doing blogging until you know you are making a revenue on your blog or whateveryou're doing with regards to your business. it doesn't make any sense. the only thingis you need to look at to see where the - well actually i've said to people in the past outsourceit first but before you do outsource it ensure that your plan that you've got a project orwhatever blogging you setup - you're setting up right now is going to actually producerevenue because you can do statistic research

and you can also do projections on how muchyou're going to do. exactly. but i think there's so many people out therewith blogs who just outsource it and just blog design and just continue to write, putcontent on it and they don't have a goal to achieve and there's nothing that they knowexactly where they are generating the revenue from. well that's the other thing. i was actuallyi think listening to a podcast and now talking about the term monetization. instead of actuallymonetization, people should be saying this blog has money to be made from advertisingbecause monetization is a term that is potentially

going to make money but it's not saying thatis making money. and that's a bit of an issue because if you're to compare to say like eitherrestaurants or going out to find a - i don't like making a printing business, they knowthat they're going to make money from their business because restaurant has to sell foodand customers will pay them for the food. the same thing has to be true for blog. peopleare going to be reading your content, how are they going to be paying for you for writingthat content or even creating that content, where they're going to generate the revenuefrom. and that model of the blogging model is a backward process because you don't makeany money until you start selling something or you advertise something on your blog andpeople continue to blog there just for the

fun of blogging. i mean it's fine that they'redoing it for the fun but if they're not - if they are intentionally wanting to makemoney from the blog, they've got to actually have that upfront before they even start tooutsource. yeah you have it precisely correct. preciselyand if people want to do it as purely inbound marketing which is what i'm doing right nowwith all of my blogs, is they're just inbound marketing. it's just - this is - this is howit already knows how to do, it's pretty smart. if it needs something from - you know geta hold of it. the thing is i track the time that i put intoit. that's exactly what people need to do andwhat you're doing is exactly right because

then you can see what the return is. that's right. i have a spreadsheet - for each.i've got three main blogs that i track time for because they're the ones that i'm concernedabout with - for inbound marketing purposes for selling consulting and small wordpressjobs. but yeah i track the time that i put intoit. the spreadsheet has - several tabs on it, it's broken down by the hour for eachmonth - each day of the month - excuse me, it's broken down by the date for the wholeyear right. 12 months, 31 days, how many hours per day. right? so it gets more played into a - cost. allright so there are cost tables and there are

revenues tables. how much does this bringme - always the return on it. right? so i do that - i did that for three of my sites.and i don't know anybody else that does that. i think what you're doing is absolutely agenius thing because to be honest, a lot of people spend a lot of time on blogs and don'trealize how much time it takes because - particularly for the bloggers out there who are not generatingincome currently from their blogs and spending hours and hours on it. hoping that one daythat they'll make money from the blog, it's very, very difficult to really substantiatethat. and once you have a time there and you divideit by how many hours and how much revenue you bring in, it really brings you back downto realization thinking is it a viable for

them. i mean no offense to bloggers out there.i mean there's millions and millions of them and i know there's a lot of them who enjoywriting for fun that's great but we're talking specifically about blogging to obviously generateincome and then eventually using that model to be able to fund say for example outsourcersand people to help you get the work done. because that's the purpose of actually evenrunning a business. right and - with the - for various other - iactually do have some - sites that i'd like to develop in the future where i would bewilling to outsource the entire concept, actually all of it. but the thing is, is that i don'thave the time to put the business model together for it. you see what i'm saying?

so i'm not aligned to those, i'm not alignedthrough those sites at all right now and just leaving them set. yeah so i mean there's sort of like it canbe r&d research and development projects down the track when you do have time if you wantto put them in or if you don't see the return of investment on them then obviously you putthem on the side and just let them be until you do decide it's time. definitely, it's - that's where - that's another- thing that i don't do with social media. you know people talk about the social mediaand i can tell you really in separate way to get to figure your return of investmenton social media really simple.

and what's that? well typically you just put the number ofhours a day you spend on social media on one slot and then put the amount of money. i love it, it's so simple. it comes back downto basics. it's simple, it's really simple. you don'thave anything complicated about it at all you can just tie directly to you gross revenueokay. and then if you want to - if you want to separate like that down into various - youknow aspects of the revenue stream that's fine. but for most small business bloggers,it just really - it just comes down to pretty much you know you spend so much time on socialmedia, this many sales paid from that.

it's not that hard to figure out. it's really basic and the post that you'veraised up today have been absolutely valuable and i know that the viewers out there justcome back down to basics before you do do anything with regards to even blogging oroutsourcing, you need to look at these simple basic principles and comes back down to these. absolutely. and the great thing you know david,i really appreciate your time on the call today in this interview, the thing that ibelieved that i picked up and hopefully the audiences as well have seen is that outsourcingdoesn't necessarily have to be meaning the lowest cost that's available. you can actuallydo quite a lot with it like what david's done

with high-end consulting where you can stillhire people for as - for making a margin on top. i mean you can hire someone locally stilland still make a margin and profit from that. it's just how you put value on for a clientor for people and i just want to sort of eliminate that value, that thinking that outsourcingalways has to be its lowest cost. it's really what are the skill sets that people bringto the table and how can that add value to a project. would you agree with that david? i definitely. and i also would - i wouldn'tstop people from outsourcing right off that bat if they have a very clear picture of whatthey hoped to find out. hmm absolutely.

if they have the money and they have the businessmodel they think will work, then they can you know go ahead. you know outsource it.figure out you'll be paying a certain amount of money to have the remote team do the workand after a certain amount of time you will be making money or you won't. really simple. really, really simple. what i like to do as well david, usually atthe end of every podcast, i usually ask my guest to share with the audience what is theone thing that is working for you with regards to outsourcing in your business right nowthat they can take away as being an action step to implementing in their business aswell?

communication. you have to - if you cannotcommunicate to people that are doing the work, you're in a lot of trouble. absolutely and that's - that's the main form.if you don't communicate with people, you really don't have a team. you don't have anywork done actually. communication is - it's part of your overhead,you know if you are billing for that, you're eating it. that time you're eating that time. yeah absolutely. that's awesome david, thank you so much forthat. well how can people get in contact with you if they want to find out more about youas well david?

the best thing to do is they can hit my websitedoolin. which is really easy and they can find me, they can scrape me out of that. okay so just spell your website for some peoplewho might not know the website. d-o-o-l.in dot com? no. d-o-o-l.in. oh okay well i'm glad you did spell it. thatis such a hit, very unique name. i might as well grab that one too, good on you. all right well i'll definitely put it on theshow notes as well if you want to check out

the show notes, you can go to outsourcinglive.com/and i'll put in the episode that's related to this as well and you'll be able to seethe link straight to david's blog as well. well david, thank you so much for coming tothe interview today, it's been a real pleasure to interview you and share your story andprovide some inside experiences on what you've done with outsourcing as well so thank youagain. it's time for the outsourcing live quick tip.inside today's quick tip, i want to share with you a really, really powerful tool. allavailable from google and it's called google apps. now google apps has been my foundationon my structure and setting up and managing all my emails, documents, calendars and prettymuch everything that runs in the backbone

of my business. now, if you're wanting tohave something like a professional email address for each and everyone of your staff or yourvirtual team members, you can easily set that up through using google apps and in my instance,say for example i've got supportoutsourcinglive.com, i can use google apps to set that up. whereasif you just setup a normal free google account i should say, it would be something like outsourcinglivegmail.com. now if you set it up through google apps,it sets up automatically in those professional ways where you can see it as supportoutsourcinglive.comand it's actually very, very easy to setup. to setup a new account and also to get a freeone, because google apps is usually a paid application if you don't know where to go,here's a little trick for you. just go to

this which is outsourcinglive.com/google spelledg-o-o-g-l-e apps a-p-p-s. and you'll be taken directly to the sign up page there where youcan just setup and setup a free account for your organization or for your website andjust follow the instructions to set that up. now if you want to get a tutorial on how todo that as well, i have a step by step tutorial which shows you what to do. simply go to mywebsite on outsourcinglive.com and the tutorial is under outsourcinglive.com/googleapps-tutorialand i'll show you step by step on how to setup a free email account, how to setup all yourdocuments and also calendar as well and you can just get that all done with the tutorialthat i'll show you on my website. now, if you like more resources like thisone, you can find them inside mass outsource

mastermind along with video tutorials andstep by step instructions showing exactly how i use them. to get a 30-day no risk trialmembership to mass outsource mastermind, simply visit freevideoset.com. until next time, iwish you success in your quest for outsourcing.