Digital Marketing Strategies For Online Success
the key about this afternoon, without givingmy presentation away is how each of the digital media strategies actually connect with eachother & in what order, to actually deliver leads & sales. but this is the major problem in my industry.ihonestly know while there are some definitely good marketing companies are there so i willbe very clear about that, business owners are getting ripped off. i see it on a daily basis because after nearly10 years of doing this i know that doing integrated marketing is the key. what is the number one skill to be aware of?its measuring & i know for a fact that virtually
no one looks at google analytics on an advancebasis. google analytics is the key to the successof everybodys online marketing as well as offline marketing & i absolutely mean offlineas well as online. its literally worth hundreds & hundreds of thousands of dollarsbut it will tell you whether you are going to get that ultimate phrase that everybodytalks about, return on investment. split run testing or split testing is verysimple. so you have page a on a website that looks like that, page b looks like that. youchange the headline, you might change the image & then you drive 50% of traffic to pagea & 50% traffic to page b. scroll tracking - so you can literally seehow far down the page people scroll before
they actually abandoned the website. this was a chamber of commerce survey thattook place last year. so only 55% of businesses at that time actually had a mobile friendlywebsite. it should not be that hard at a basic level to do a mobile responsive website,its a lot harder to do a custom mobile site, so this is where the opportunity is. so end of the day you do not control thesocial media assets, the platforms so you need to get them off social media as fastas possible into your email database. so thats an absolutely imperative thing to have asa strategy & then also to send people from social media to your blog.
that may sound very simple but i wonder howmany people are actually doing it & then measure the results. loading times. who knows how fast there websiteloads? i can tell you looking at websites on a daily basis thats the first thingi look at. and there was a recent survey online thatsaid for every extra second, after the first second of website loads, you lose 7% of leads& sales. most websites 5,6,8,10 seconds. so & more in some cases. google adwords only should work with googleanalytics. i hand on heart have not seen a google adwords management company in nine& a half years actually go into google analytics
at an advanced level.
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